Our Story

Remail began with a simple belief: the greeting card industry could be more sustainable. More thoughtful. More circular.

Late one Wednesday evening in 2023, I (Antonio) found myself thinking about why greeting cards are still treated as disposable. You spend time choosing the perfect card, write something heartfelt, hand it over… and within days, it’s usually in the bin.

That felt wrong.

So I started wondering: What if we could normalise reusing greeting cards?
A few brainstorming sessions later, the idea clicked. If we redesigned the inside of the card, the recipient could easily send it on again — turning a single-use product into something more easily reused.

And that’s how Remail was born.

Before Remail, I spent nearly a decade in commercial finance, including five years working for two UK-based ethical online marketplaces — Not On The High Street and Wolf & Badger. I worked closely with commercial, marketing, and digital teams, always with a shared purpose — to support small creative businesses and designers to grow. That experience shaped how I wanted Remail to operate — supporting creativity, valuing design, and building something that genuinely does good.

Sustainability has always mattered to me. I’m naturally frugal and I really dislike waste (especially food waste — Too Good To Go, if you’re reading this, I still love you even though you rejected my job application). I’ve always believed in quality over quantity: better sourced materials, better design, better circularity.

At Remail, we work with a growing roster of independent designers to create fun, quirky cards with interiors designed for reuse. Our range is expanding fast, and we expect to introduce more in-house designs soon.

We started as a direct-to-consumer business, but as the idea grew, so did our ambitions. Today, Remail is evolving into a publisher-first brand, building a talented network of artists and preparing for wholesale expansion. We’re proudly UK-first for now, but we’re already planning our move into Europe and beyond in 2026.

We’re based in North London, but our mission stretches further: to encourage people everywhere to adopt a more circular mindset — to look at ordinary things and ask, “How can I reuse this?”

Thank you for being here, and for believing in a future where beautiful design doesn’t come at the cost of the planet.